Building a Brand: The Importance of SEO in Modern Marketing Efforts


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Building a Brand: The Importance of SEO in Modern Marketing Efforts

If you look at modern marketing efforts today, you may notice that there are many moving parts that comprise a marketing program. But perhaps one of the most critical and the most effective marketing tactics you can use involves search engine optimization (SEO).  SEO gets you noticed. And if you’re starting your own business, or if you’re an SEO professional, a deeper understanding of SEO dynamics and how they’re constantly changing with the implementation of complex algorithms is essential for marketing success. 

Some research has shown that there are approximately 137,000 new businesses being developed each day. And with all of these businesses likely trying to establish a web presence, this makes the need for SEO even more critical for reaching short-term and long-term goals. If you’re looking to gain a deeper knowledge of SEO practices, the following will provide a detailed overview of why SEO is important and how you can use SEO to build your brand.

Learning SEO

As mentioned, one thing you have to understand in order to be successful with digital marketing is that SEO is constantly changing. Though there are some industry standards and rules of thumb to follow that have been around for many years, keeping up with changing trends is still going to be part of your success. 

Keeping Up with Trends

One of the best strategies for keeping up with SEO trends and for learning the basics of SEO is to look into the best SEO courses and training programs for developing your knowledge. SEO courses offer insider tips, fundamentals of SEO practices, and advanced training that can allow you to better keep up with the changing dynamics of SEO tactics.  By enrolling in SEO courses and training, you’ll be able to place yourself ahead of the competition as a business owner, or further establish yourself as an expert in the industry as an SEO professional.

Why SEO Matters

According to various studies, there are about 1.8 billion websites in the world today. And that’s a lot of competition to say the least.  With all of the competition on the web today, it’s a wonder that anyone gets any type of exposure. But the fact remains that even though there remains a staggering amount of websites, not all of them are using SEO. SEO enables your website to get ranked higher on a search engine results page (SERP). And the higher you’re able to rank, the greater your chances for gaining new business, or for generating greater revenue for your clients.  The following list provides an overview of what factors an SEO program can assist with: 

  • Optimizing online visibility 
  • Increasing website authority 
  • Boosts credibility 
  • Supports content marketing 
  • Rank better in local searches
  • Improves website usability 

As you can see, there are many fine benefits related to an SEO program. And there are far more benefits than listed above. But understanding SEO and how to employ the tactics is how you gain these results. 

Improving User Engagement 

At the end of the day, if you haven’t engaged any users, your website is not going to be much help. And a lack of engagement often means that either you have really bad content, or your site hasn’t been optimized. An optimized site will bring in high quality traffic. Site optimization along with engaging content goes hand-in-hand.  For example, it’s a widely known phenomenon that if you’re able to make a customer engage longer with your site, he or she will likely develop a better relationship with your brand. And this is how brands are built, on trust and engagement. 

Reaching More People 

If you want to build your brand, you have to have a broad reach in order to engage the most users. And while many marketing programs focus on marketing to a target audience, SEO offers you the ability to engage with anyone intent on buying.  Basically, if you’re able to target keywords in the place of building complex user profiles and targeting those demographics, you’re more than likely going to correspondingly attract more prospects who are actively searching for your keywords. This is the key to reaching a broader audience and building your brand. Digital marketing may have many moving parts and be subject to the whims of complex algorithms and a changing digital landscape. But learning SEO can not only give you an edge over the competition, it can help to build your professional standings in the world of content marketing. 


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