Whether you’re only just beginning your marketer master path or you already see yourself as the ultimate money game super pro, it’s always important to follow the market’s cutting-edge trends to stay on top!
If your goal is to be the best, you’ll need to put in some work to get ahead of the competition. And to do that, you need to know what competitors are doing and not doing, what they are getting right and getting wrong. This is all so you can take advantage of their weaknesses.
If you think that marketers have a pleasant job coming up with creative ads that will attract tons of consumers and drive sales, you may not be far from the truth, but you’re missing a key element of the digital marketer’s job description – hours and hours of going through numbers and all sorts of information.
No business in the world has exclusive rights to the entire market. Every company has at least one competitor. Being successful means constantly paying attention to what competitors do. As marketers, we need to focus on their marketing efforts, take notes, and make sure that their practices and ideas can be used for our benefit.
This activity is professionally called competitive intelligence. One of the segments of monitoring competitors’ activity is ad intelligence or ad spying. Numerous tools provide information on competitors’ ads and allow us to take a peek into their strategies for gaining clients and leads.
What are Ad Spy Tools? – Ad Search and Spy tools explained
Shortly put, ad spy tools provide information about competitors’ marketing activities. Although the term may sound like this is a black hat move, you should know that there’s nothing illegal. Ads that companies post on the internet are traceable, and everyone can see details about them.
An ads spy tool will show you how you’re positioned compared to your competitors. They show you how these brands spend money and the results they are getting from their efforts. Based on their decisions, you can drive conclusions and use the same moves if they were good, or avoid doing the same if your competitors didn’t receive the wanted feedback.
Ad spy tools are software that knows how to get through the insights of search engines, social networks, or other websites where ads are published. This software would look into the competitors’ offers, type of traffic, volume, promotions, and the creativity they used to get the job done.
How to use Ad Spy Tools Effectively in 2022?
It’s important to know that these tools will not advertise your brand on their one. They merely provide information that you should use for your benefit. With the insight these tools provide, you need to determine how the competitors did their campaigns and how you should be doing better than them.
With this being said, it’s clear that for effective use of the ad spy tools, you should be comparing various competitors and see how they managed their campaigns. For example, you should look into the medium they used for their campaigns and see which one had the best success.
If some of them used Facebook Ads, while others preferred SEM, but those who chose the second option had more success, then it’s clear you should be using SEM for your campaign. But the investigation doesn’t stop there; the next thing to do is find out how they managed their SEM campaigns.
The core of SEM, or search engine marketing, is choosing the right keywords. It’s always a gamble when you’re doing this because you can never know what will motivate consumers to convert. You should be looking at your competitors’ solutions and find out what were their most profitable keywords.
Compare more ads and see which ones provided the best results. Use those which made the most conversions. This is how you make the best of spy ad tools and how you can gain from looking into your competitors’ efforts to make more of their ad campaigns. Of course, there are tons of other options, and we’re just scraping the tip of the iceberg here.
What Search and Spy Tools Should I Try today?
Here is a list of tools available to digital marketers in Nigeria for 2022. Some have overlapping features, while some have specialties and functions that might pique your interest. Take a look and see if one is the right fit for you.
1. Best Ad Spy Tool for Beginners in 2022: BigSpy
When you’re a beginner in the world of spying, you want things to be simple and possibly free until you learn how to manage the more expensive tools and gain from them. It’s not smart to dive deep immediately and get lost in the ocean of data. Instead, you want a free option.
One of the few free ad spy tools online is the software called BigSpy. It is also extremely easy to use and provides access to more than 650 million ads online. It follows and provides data for Facebook, Google, Instagram, Pinterest, YouTube, Yahoo, Twitter, and others.
Once you start using it, you’ll see how simple it is. You can search using a few key metrics, like CTA or marketing objectives, but the results are not as thorough as more experienced researchers would want them to be. It provides basic info, which is perfect for beginners.
- Size: More than 650 million ads
- Platform: Facebook, Google, Instagram, Twitter, etc.
- Price: Free and paid subscription
2. Best Ad Spy Tool for Affiliate Marketing in 2022: Mobidea
Affiliate marketing is a complex industry that makes millions to those who truly know how to do it. If you’re coping with getting better in this field, you surely want to know how the best ones are doing it. The ultimate intelligence tool for affiliate marketers by far is Mobidea.
This software has access to 19+ million ads on various platforms, far more than any of its competitors. They stretch across 90 countries and 40 different push networks. If a platform holds affiliate ads, be sure that Mobidea will find them.
The price for this pleasure will cost you only $59.99 for the native option and $79.99 for the push option. Both together can be acquired for a fair price of $124.99, which considering the volume of information you’re getting, it’s not too much.
Affiliate marketing is all about getting the right leads and making conversions, so knowing where to look for traffic, which sources are the best, and how to make the most of your campaigns is only possible if you see how competitors did their job. That’s what Mobidea does for you.
- Size: 19+ millions ads
- Platform: Push networks
- Price: From $59.99
3. Best Ad Spy Tools for SEO purposes in 2022: SEMRush
Is there a better page to handle your SEO and SEM research than SEMRush? There may be someone close enough to them, but when it comes to ad spy tools, there’s no better tool than the one provided by the SEO giant.
SEMRush has access to more than 310 million ads on Google and the rest of the search engines. Although you can use their page for all of the intelligence you’re aiming for, a Chrome extension for your browser will help you read data from competitors in real-time.
Aside from looking at how competitors managed their ads, with a subscription of $200 and above, you get an insight into nearly everything that’s happening on the internet and the search engines. SEMRush is truly versatile and aims to be an all-in-one SEO tool that will help you raise your SEO game.
Suppose you’re aiming to build a blog and earn from affiliate marketing. In that case, you know you need a flawless SEO strategy and organic traffic coming from search engines. SEMRush helps you spy on your competitors and create outstanding marketing strategies in general.
- Size: 310+ million ads
- Platform: All, focusing on Google mostly
- Price: from $200 and above for different features
While some of the platforms reviewed on this list are primarily concerned with Push notifications, AdBeat takes a different approach and instead gives insight into competitive intelligence for the display advertising market.
While not strictly aimed solely at affiliate marketers, it is nonetheless an impressive platform and extremely useful for spying on your competitors’ campaigns. AdBeat includes access to data from 120 ad networks in 20 countries, across 4 device types and can display ad data from Desktop, Mobile, Native, and Pre-roll ads.
Names include Outbrain, Taboola, Revcontent, and AdRoll to name a few, and it’s a great way to uncover winning campaigns and optimize your own strategies. The scheduled alerts and reports are also a nice touch, and it sends you notifications any time one of your competitors launches a new campaign.
You can also compare advertisers’ performance with visual data that makes gathering new insights for your own campaigns’ child’s play.
AdBeat is a data-intensive platform that is intended for industry professionals and, if you’re serious about display advertising and wanna check out AdBeat for yourself, you can request a live demo from the team to show you the ropes.
5. Best Social Media Ad Spy Technology in 2022: PowerAdSpy
PowerAdSpy is the most popular Facebook ad spy tool on the internet. At the same time, it is probably one of the best too. It has access to more than 100 million ads across multiple social media platforms and uses various methods to gather the information you might need from your competitors.
As some like to say, this is a tool built by affiliate marketers using Facebook for the same target group. If you’re looking for the best intelligence tool for sneaking into the competitors’ strategies on Facebook and other social media, PowerAdSpy might be the way to do it.
It uses ads from more than 100 countries and more than eight different platforms. With it, you can use a tracking system, and data interval search, and it has many filtering options available for its users. It also provides live support and has a huge community of people that help each other.
The only problem for some might be the amount that they’ll need to spend on the subscription. On a yearly level, you’ll need to come up with $588, which means this is software made for true professionals. If you’re just starting the business, you’re better off with some more affordable options.
- Size: 100 million ads
- Platform: Facebook, Reddit, Google, Instagram, YouTube, TikTok, GDN, Native, and Quora
- Price: $588 per year
6. Best Ad Spy Tools for Paid Advertising in 2022: iSpionage
iSpionage is amazingly simple to use and has a few free features that will make you spend some time researching and analyzing your existing SEO and PPC strategy. By inserting your basic info, you can gain access to some of the PPC data about your competitors, like their PPC volume, the main competitors in the niche, search particular keywords, and the traffic for them, etc.
If you pay a yearly subscription of $50, you’ll get access to more. Stuff like thorough funnel inspection, effectiveness index score, reports on users, and other stuff. The best thing about it is that it is amazingly simple to use, and you won’t even need previous experience in the industry.
The database they have surpasses the number of 35,000 customers, and the search goes through all channels where pay-per-click advertising is available in four different countries (USA, UK, Australia, and Canada). With iSpionage, you can find out about your competitors’ conversion strategies and see how they used their creativity for the company’s best.
The only downside of this tool is the interface which may be annoying for some. You’ll need to spend a few minutes getting used to how things are controlled on the page, but if you overcome this, you’ll surely enjoy working with iSpionage.
- Size: More than 35,000 customers
- Platform: All containing PPC
- Price: Free for some features, $50 monthly with a yearly subscription for everything
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